Pemasaran Digital melalui Platfrom Media Sosial dan Inovasi Pengemasan Produk untuk Pelaku UMKM di Desa Karangmulyo, Kecamatan Purwodadi, Kabupaten Purworejo

Abstract

Small, Micro and Medium Enterprises (MSMEs) have an important role in the economy in Indonesia. The activities of MSME actors to run their businesses so that they continue to grow need to utilize technology and use of the internet in this era of increasingly advanced developments. Karangmulyo Village has quite high economic potential which can be seen from the number of existing MSMEs. MSME products produced in Karangmulyo Village include coin peyek, legendary geblek, pineapple cake, balung kuwuk chips, Josiah iced tea, cassava chips, gabin, blooming sponge cake, and so on. However, MSME products in Karangmulyo Village have not been optimal in their marketing, let alone the use of social media to promote their business and the form of packaging has not been innovated. Based on this interview, it is because many people still don't know about the importance of using social media for digital marketing and how to innovate in product packaging. Therefore, there is a need for socialization and assistance in the use of social media as well as creating product label and packaging designs for MSME players. The aim of this community service is to provide information on the importance of using social media for marketing through media platforms, providing assistance in designing product labels and packaging. Community service methods are planning, implementation, eval__uation and reporting. Socialization activities and assistance in making product label and packaging designs for MSMEs in Karangmulyo Village provide insight and help MSMEs to develop them through media platforms and innovate their product packaging.