E-RECRUITMENT, COMPANY REPUTATION, AND COMPENSATION: DRIVERS OF GENERATION Z STUDENTS’ JOB APPLICATION INTENTION

Esmerallda Margreate Tampi; Handy Ariwibowo

doi:10.37729/segmen.v22i2.7939

Esmerallda Margreate Tampi Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Handy Ariwibowo

DOI: https://doi.org/10.37729/segmen.v22i2.7939

Abstract

This study examines the influence of e-recruitment, corporate reputation, and compensation on the job application interest of Generation Z students at Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya.

Using a quantitative approach, data were collected through a survey of 85 purposively selected respondents and analyzed with multiple linear regression. The results show that e-recruitment does not significantly affect job application interest, while corporate reputation and compensation have a positive effect. Simultaneously, all three variables influence job application interest. These findings highlight the importance for higher education institutions to design curricula that enhance job readiness, and for companies to develop recruitment strategies suited to Generation Z by leveraging technology, building a strong corporate image, and offering attractive compensation.

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