PENGARUH BRAND AMBASSADOR, BRAND IMAGE, PRODUCT QUALITY, DAN PRICE TERHADAP PURCHASE DECISION ERIGO. Volatilitas Jurnal Manajemen dan Bisnis, [S. l.], v. 7, n. 5, p. 46–59, 2025. DOI: 10.37729/volatilitas.v7i5.6819. Disponível em: https://jurnal.umpwr.ac.id/index.php/volatilitas/article/view/6819. Acesso em: 1 sep. 2026.