PENGARUH DAYA TARIK IKLAN, INFLUENCER MARKETING, ONLINE CUSTOMER REVIEWS, DAN ONLINE CUSTOMER RATING TERHADAP PURCHASE DECISION (Studi pada Konsumen Nivea). Volatilitas Jurnal Manajemen dan Bisnis, [S. l.], v. 7, n. 6, p. 11–26, 2026. DOI: 10.37729/volatilitas.v7i6.7018. Disponível em: https://jurnal.umpwr.ac.id/index.php/volatilitas/article/view/7018. Acesso em: 1 sep. 2026.