TRENDS AND PATTERNS OF RESEARCH ON FINANCIAL LITERACY OF CREATIVE WORKERS IN ARTS AND CREATIVE MSMEs: BIBLIOMETRIC ANALYSIS: TREN DAN POLA PENELITIAN LITERASI KEUANGAN CREATIVE WORKERS PADA UMKM SENI DAN KREASI: ANALISIS BIBLIOMETRIK. segmen. 2025;21(1):45-57. doi:10.37729/segmen.v21i1.6062