STRATEGI BERBASIS SUMBER DAYA: MEMBONGKAR KEUNGGULAN BERSAING DALAM DINAMIKA PASAR . SEGMEN Jurnal Manajemen dan Bisnis, [S. l.], v. 20, n. 2, p. 19–29, 2024. DOI: 10.37729/segmen.v20i2.5172. Disponível em: https://jurnal.umpwr.ac.id/segmen/article/view/5172. Acesso em: 10 sep. 2026.