BRAND AUTHENTICITY, BRAND SUSTAINABILITY, AND BRAND EXPERIENCE ON SOMETHINC PURCHASE DECISIONS: AN ISLAMIC BUSINESS PERSPECTIVE. SEGMEN Jurnal Manajemen dan Bisnis, [S. l.], v. 22, n. 2, p. 45–61, 2026. DOI: 10.37729/segmen.v22i2.7941. Disponível em: https://jurnal.umpwr.ac.id/segmen/article/view/7941. Acesso em: 10 sep. 2026.