Fauziyah, Lailatul, Suhendar, and Raizky Rienaldy Pramasha. 2026. “BRAND AUTHENTICITY, BRAND SUSTAINABILITY, AND BRAND EXPERIENCE ON SOMETHINC PURCHASE DECISIONS: AN ISLAMIC BUSINESS PERSPECTIVE”. SEGMEN Jurnal Manajemen Dan Bisnis 22 (2), 45-61. https://doi.org/10.37729/segmen.v22i2.7941.