“CUSTOMER EXPERIENCE MANAGEMENT IN LARGE-SCALE EVENTS: UNDERSTANDING THE DETERMINANTS OF INTENTION AT JAKARTA FAIR: CUSTOMER EXPERIENCE MANAGEMENT IN LARGE-SCALE EVENTS: UNDERSTANDING THE DETERMINANTS OF INTENTION AT JAKARTA FAIR ” (2026) SEGMEN Jurnal Manajemen dan Bisnis, 22(1), pp. 155–167. doi:10.37729/segmen.v22i1.7279.