Tedy, S. and Graceallah, G. (2026) “PERFORMANCE OF RETAIL MSMEs IN THE MIDST OF COMPETITION: THE ROLE OF PRODUCT, SERVICE AND PRICE DIVERSITY IN THE CITY OF PONTIANAK”, SEGMEN Jurnal Manajemen dan Bisnis, 22(1), pp. 1 - 9. doi: 10.37729/segmen.v22i1.6939.