Fauziyah L, Suhendar, Pramasha RR. BRAND AUTHENTICITY, BRAND SUSTAINABILITY, AND BRAND EXPERIENCE ON SOMETHINC PURCHASE DECISIONS: AN ISLAMIC BUSINESS PERSPECTIVE. segmen [Internet]. 2026Jul.22 [cited 2026Jul.23];22(2):45-1. Available from: https://jurnal.umpwr.ac.id/segmen/article/view/7941