Tutuarima S, Ariningsih EP, Wijayanti. PENGARUH DAYA TARIK IKLAN, INFLUENCER MARKETING, ONLINE CUSTOMER REVIEWS, DAN ONLINE CUSTOMER RATING TERHADAP PURCHASE DECISION (Studi pada Konsumen Nivea). vol [Internet]. 2026Feb.24 [cited 2026Mar.11];7(6):11-6. Available from: https://jurnal.umpwr.ac.id/volatilitas/article/view/7018