Articles

• PERFORMANCE OF RETAIL MSMEs IN THE MIDST OF COMPETITION: THE ROLE OF PRODUCT, SERVICE AND PRICE DIVERSITY IN THE CITY OF PONTIANAK

  Stiffany Tedy, Georgerius Graceallah

  1 - 9

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• THE POWER OF TRUST: ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON LOCAL SKINCARE PURCHASING DECISIONS

  Joice Patrecia , Lie Heng

  11 - 23

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• GREEN JOBS BIBLIOMETRIC ANALYSIS FROM JANUARY 2008 TO FEBRUARY 2025

  Aisyah Pia Asrunputri, Meindro Waskito, Arif Widodo Nugroho

  25 - 48

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• THE IMPACT OF DIGITAL MARKETING TRAINING ON MARKETING AND SALES OF SMALL AND MEDIUM ENTERPRISES AND THE ROLE THE GOVERNMENT IN THE DIGITALIZATION PROCESS

  Faizah Khotimatul Husna, Noviadry Nur Tamtama, Alfiati Nurrokhmini

  49 - 64

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• AN ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE AND ENVIRONMENTALLY FRIENDLY MARKETING MODELS IN NATURAL DYES AND BATIK AND ECOPRINTING MSMEs

  Tri Wahyu Lestari Lestari, Adi Sucipto, Wakhdan

  65 - 86

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• DICHTOTOMY OF IMPROVING THE QUALITY OF WOMEN'S HUMAN RESOURCES IN IMPROVING FOOD SECURITY

  Suparmono Suparmono

  87 - 95

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• FINANCIAL KNOWLEDGE, ATTITUDES, AND CULTURE AS DETERMINANTS OF FINANCIAL LITERACY: THE MEDIATING ROLE OF FINANCIAL BEHAVIOR AMONG GENERATION Z

  Anindia Frisna, Naelati Tubastuvi, Fatmah Bagis, Maulida Nurul Innayah

  97 -120

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• A STUDY ON DETERMINANT FACTORS INFLUENCING PURCHASE DECISIONS OF BELIKOPI THROUGH ONLINE FOOD DELIVERY APPLICATIONS

  Rifadia Shinta Rahmadanty, Beta Asteria

  121 - 131

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• BUSINESS STRATEGIES IN IMPROVING COMPETITIVENESS: ITS IMPACT ON BUSINESS PERFORMANCE

  Ilham karin rizkiawan rizkiawan, nurul aisah, aulia uswatun khasanah, fahman hadi utomo

  133 - 154

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• CUSTOMER EXPERIENCE MANAGEMENT IN LARGE-SCALE EVENTS: UNDERSTANDING THE DETERMINANTS OF INTENTION AT JAKARTA FAIR CUSTOMER EXPERIENCE MANAGEMENT IN LARGE-SCALE EVENTS: UNDERSTANDING THE DETERMINANTS OF INTENTION AT JAKARTA FAIR

  Shandra Widiyanti, Rudi Prasetyo, Anti Deisnasari

  155 - 167

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• Purchasing Behavior Based Consumer Segmentation on TikTok Shop in Indonesia Using K-Means

  Wulan Novita Sari, Arief Wibowo

  169 - 190

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