Vol. 22 No. 2 (2026): SEGMEN Jurnal Manajemen dan Bisnis

Articles

• Intellectual Stimulation and Higher Education Performance: An Empirical Study of Indonesia Private Higher Education Institutions

  Syaiful Bakhri, Ulul Azmi Muhammad, Alwi Mizal

  1-18

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• THE MEDIATING ROLE OF WORK MOTIVATION IN THE RELATIONSHIP BETWEEN WORK ENGAGEMENT AND JOB PERFORMANCE STUDY ON EMPLOYEES OF PT PLN INDONESIA POWER UBP SAGULING

  Ananda Marcella Suratman, Sri Raharso

  19-30

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• PROJECT MANAGEMENT EFFECTIVENESS IN ENTERTAINMENT EVENTS: THE CONTRIBUTION OF TEAM COHESION, COORDINATION, AND LEADERSHIP

  Rudi Prasetyo, Shandra Widiyanti

  31-43

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• BRAND AUTHENTICITY, BRAND SUSTAINABILITY, AND BRAND EXPERIENCE ON SOMETHINC PURCHASE DECISIONS: AN ISLAMIC BUSINESS PERSPECTIVE

  Lailatul Fauziyah, Suhendar , Raizky Rienaldy Pramasha

  45-61

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• WASTE MANAGEMENT-BASED BUSINESS DEVELOPMENT STRATEGY TO REALIZE GREEN ENTREPRENEURSHIP A LITERATURE STUDY

  Suci Cahyati, Chairia , Lisnawati Ginting , Dina Meilisa

  63-70

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