Persepsi Terhadap Konsumsi Susu Ultra High Temperature (UHT) Pada Mahasiswa Peternakan Fakultas Pertanian Universitas Muhammadiyah Purworejo

Abstract

Studi ini bertujuan untuk mengetahui persepsi mahasiswa peternakan Fakultas
Pertanian Universitas Muhammadiyah Purworejo terhadap konsumsi, kandungan
dan manfaat susu Ultra High Temperature (UHT), serta melihat tingkat penerimaan
produk tersebut dikonsumsi. Penentuan sampel pada penelitian ini menggunakan
proportionate stratified random sampling. Sampel dalam penelitian ini sejumlah 48
orang. Instrument pengambilan data menggunakan kuesioner dalam bentuk
Google Form dan Skala Likert. Analisis data menggunakan deskriptif kualitatif. Hasil
studi menunjukkan Persepsi Terhadap Konsumsi Susu Ultra High Temperature
(UHT) Pada Mahasiswa Peternakan Fakultas Pertanian Universitas
Muhammadiyah Purworejo dengan rata–rata skor keseluruhan adalah 56,29.
Mayoritas Mahasiswa Peternakan Universitas Muhammadiyah Purworejo setuju
pada persepsi konsumsi susu UHT dengan skor rata-rata 19,14, kandungan susu
UHT dengan skor rata-rata 19,25 dan manfaat susu UHT dengan skor rata-rata
19,35.

This study aims to determine the perceptions of animal husbandry students at the
Faculty of Agriculture, Muhammadiyah University of Purworejo regarding the
consumption, content and benefits of Ultra High Temperature (UHT) milk, as well
as to see the level of acceptance of the product for consumption. The sample in this
study was determined using proportionate stratified random sampling, with a total
of 48 respondents. A Google Form questionnaire and a Likert scale were employed
as data collection tools. Data analysis employed descriptive qualitative methods.
The results showed that the perception of UHT milk consumption among Animal
Science students of Muhammadiyah University of Purworejo had an overall
average score of 56.29. Most students agreed with statements regarding UHT milk
consumption, with an average score of 19.14, the content of UHT milk with an
average score of 19.25, and the benefits of UHT milk with an average score of 19.35